Sense vs. Sensibility² was an exhibition presenting the history of industrial design between 1959-1992 in the city of Zlin, Czech Rep. Its key component was a mobile application with augmented reality (AR). In it, a hologram of the curator guided visitors through the exhibition, visitors could have an interactive conversation with an avatar of a famous designer, or they could walk through the entire exhibition with the curator’s commentary in AR even remotely, from their home or office.