Start communicating using the means of 21 century
Immersive media such as virtual, augmented and mixed reality are quickly showing promise as a powerful marketing and sales tool.
These innovative technologies will play a major role in exploring, marketing and selling company's brands and products to wider audiences, crossing geographical borders. Far from being a niche tool for large multinational brands and also thanks to 5G network, the coming years will see the majority of companies harnessing AR, VR and MR in all kinds of bold and engaging ways.

With us, you can now be a part of this evolution.

Sense vs. Sensibility² was an exhibition presenting the history of industrial design between 1959-1992 in the city of Zlin, Czech Rep. Its key component was a mobile application with augmented reality (AR). In it, a hologram of the curator guided visitors through the exhibition, visitors could have an interactive conversation with an avatar of a famous designer, or they could walk through the entire exhibition with the curator’s commentary in AR even remotely, from their home or office.

  • AR
  • 360° immersive video
  • Mobile app
  • Interactive multimedia

For the Institute of Archaeology of the Czech Academy of Sciences, we have prepared two immersive videos depicting the life of Germans and Romans in the territory of the present-day Czech Republic. BTS gallery here.

  • 360º immersive video

Two immersive videos and a mobile app for one of the most iconic global beer brands, Budweiser Budvar. This was in the UK. Learn about the processes and ingredients that go into making this unique and world-famous Czech lager. This tour takes you from the town square of České Budějovice, or Budweis, to the hop fields of Žatec through the Budvar brewery and down into cellars. These are where the Budvar brewers mature their beer for longer around 7 times longer than any other brewery. The tour is the closest thing to visiting the brewery without being there yourself!

  • 360º immersive video
  • Mobile app

Along with our sister company Little Greta, we spent half a year preparing the exhibition Sense versus Sensibility. And we had a lot to do, as this was the second-largest exhibition ever hosted by the Regional Gallery of Fine Arts in Zlin, Czech Republic. With the focus on product design in Zlin between 1918 and 1958, the exhibition combined elements of augmented reality and 360° immersive video with interactive games and 3D printing as well as with more conventional, analogue elements.

  • AR
  • 360° immersive video
  • Mobile app
  • Interactive multimedia

A brand new way of discovering the qualities of Lufthansa business class service. Explore the Boeing 747-8 in all its beauty, as well as its new business class seat. Just use the app and touch to see all its amazing functions in action. The app was created for Lufthansa Czech Republic to be used with a special promotional Magic Card.

  • AR
  • 3D
  • Mobile app

Mobile app – a guide with augmented reality – guides tourists through the Czech-Slovak border, the White Carpathians, Beskydy, and Kysuce, introducing them to the secrets of the local nature.

  • AR
  • Mobile app

We delivered a mobile app with an AR element for NWT Group, one of Central Europe’s most innovative tech companies. The app is used in the Visitor Centre of their state-of-the-art production greenhouse, Bezdinek Farm, the largest such facility in the Czech Rep., producing best-tasting locally grown vegetables, all year round.

  • AR
  • Mobile app
  • Interactive

International Film Festival for Children and Youth is an annual festival of children’s film in Zlin, Czech Republic. Founded in 1961, it is one of the world’s oldest and largest children’s film festivals. The anniversary 60th festival was held in 2020 – and we created a mobile app with augmented reality to enrich the visitor experience.

  • AR
  • 3D
  • Mobile app

Although we have great experience in the beer and spirits market with our design and labelling expertise through our sister company Little Greta, it was sometimes difficult to explain our ideas with the client, due to the distance between us. Undeterred, we solved the problem by developing a bespoke tool to have those conversations named LG:AR.

  • Augmented reality
  • 3D
  • Mobile app

AR concepts for a premium quality lager beer from Thailand. The concepts combined a trivia quiz about Singha; the golden lion symbol for Singha coming to life and dancing in Thai tradition; and plates of virtual mouth-watering food served in Thai tradition that appear in Augmented Reality and revolve around your Singha beer. When you click on the plate of food, the name of the dish and a list of the closest Thai restaurants appears.

  • AR
  • Mobile app

The purpose of this interactive AR mobile app was to support the Kickstarter campaign for the upcoming game. Claw Hunter is inspired by games like Uncharted, Tomb Raider or The Dig and is now being developed for PC, PS4 and Xbox. The application allows users to go back 65 million years and find out what it would be like to meet the mighty dinosaurs.

  • 3D
  • AR
  • Animation
  • Interactive

Get ready for a one-of-a-kind event promoting Czech beer in the UK — Czech Beer Day. It’s organised by the Czech government and happening every summer in London at the Czech Embassy. To celebrate, we’ve created a state-of-art project combining virtual reality and 360° immersive video.

  • VR
  • 360° immersive video

To facilitate long-term relationships between wineries and their customers while increasing sales, we’ve developed our very own mobile app: Wita. With e-shop integration and a winery-specific visual appearance, it’s an innovative and ecological solution for simple wine assessment and effective wine tastings management. What’s more, it also acts as a tool for enabling winery brand promotion on social networks.

  • Interface design
  • Mobile app

We created an AR app for Albatross Publishing House and their fantastic book of tales, Puffy of Fairytaleville. Puffy is the smartest, plushest toy of all. He lives in Fairytaleville, where his friend, Joe, comes to visit him. Together they experience many fun adventures — they can learn how to fly in a balloon, visit a fish called Megasardine, or travel to a fantastic ice-cream resort. Through this app, kids can experience the adventures together with Puffy and Joe.

  • 3D
  • AR
  • Animations
  • Mobile app

Bioeconomics 2050 is a virtual reality visualisation of an environment based on materials and products made from renewable resources, to make the ideas more tangible. The app, available on iTunes and Google Play, has one goal: Supporting the Swedish forest sector to drive growth in the world’s bioeconomy.

  • VR
  • Mobile app
Want to see more?

If you would like to see 30 other examples, please request your password at jan@vrcot.cz

Jan Blazek
Partner
+420 776 717 609
jan@vrcot.cz
Tomas Nedved
Project Lead
+420 602 957 530
tomas@vrcot.cz
Ondrej Valis
Chief Technical Officer
+420 608 862 210
ondrej@vrcot.cz
Vaclav Adamec
Consultant
+420 603 229 424
vaclav@vrcot.cz
VRCOT s.r.o.
Vysehradska 1349/2
12800 Prague 2